$10,000 Second Prize Winner of GSMA UX Challenge


mWomen, in partnership with USAID and AustrailaAid, held a UX design challenge to design an Android interface for resource-poor women in Asia and Africa. The brief asked for a solution which reduced the learning curve of a smartphone. All the design decisions made during the creative process had one similar goal: to humanize the user experience while providing powerful information.

I wanted to create a bond of trust between the user and the concept of 'technology'. This idea involved trying to prolong battery life with a darker screen and presenting all key information whenever needed using a consistent bar of icons. The interface had to be both reliable and useful, so that that user becomes comfortable with a smartphone.


Design that feels human